{"id":133855,"date":"2019-03-11T12:45:20","date_gmt":"2019-03-11T11:45:20","guid":{"rendered":"https:\/\/www.visitliptov.sk\/about-liptov\/uciace-sa-regiony\/"},"modified":"2021-01-07T10:52:29","modified_gmt":"2021-01-07T09:52:29","slug":"learning-regions","status":"publish","type":"page","link":"https:\/\/www.visitliptov.sk\/en\/about-liptov\/learning-regions\/","title":{"rendered":"Learning regions"},"content":{"rendered":"\n

<\/span>The Liptov Cluster – Tourism Association, the Terchov\u00e1 Tourism Association and the Moravian-Silesian Tourism Cluster (KLACR) are implementing a project entitled \u201cLearning Regions\u201d within the Operational Program of Cross-Border Cooperation Slovak Republic – Czech Republic 2007-2013 together with the marketing campaign \u201cExperiences without borders \u2019.<\/strong><\/p>\n\n\n\n

The “LEARNING REGIONS” project is funded by the European Regional Development Fund, the state budget and its own co-financing.<\/p><\/blockquote>\n\n\n\n

The total eligible expenses for the implementation of the Project activities amount to \u20ac 387,912.48, of which \u20ac 308,909.27 from the European Regional Development Fund. The Beneficiary will provide its own sources of financing for the Project in the amount of EUR 24,489.82. National co-financing from the state budget amounts to no more than EUR 40,759.10.<\/p>\n\n\n\n

Information about the Learning Regions project<\/h2>\n\n\n\n

Project “LEARNING REGIONS” co-financed by the European Union from the European Regional Development Fund under the Operational Program for Cross-Border Cooperation Slovak Republic – Czech Republic 2007-2013. The main goal of the project is to strengthen the mutual exchange of information and cooperation through the use of best practices by key actors in the cross-border region in the field of tourism. The project will contribute to increasing education and gradually reducing the unemployment rate in the Czech-Slovak border.<\/p>\n\n\n\n

Specific objectives of the project<\/h2>\n\n\n\n
  • Overcome mutual barriers of information and contribute to building learning organizations based on the exchange of experiences and real examples from practice.<\/li>
  • Create a permanent platform – a public internet forum for exchanging experiences and sharing information.<\/li>
  • Create a network of tourism development actors on both sides of the border for future cooperation and coordination at the level of tourist destinations<\/li>
  • Targeted awareness-raising between border regions through joint marketing campaigns targeting visitors from across the border.<\/li><\/ul>\n\n\n\n

    Learning regions project activities<\/h2>\n\n\n\n

    A series of workshops and training on the topics of tourism management support<\/h3>\n\n\n\n
    • Destination management and marketing<\/li>
    • Reservation systems and their application<\/li>
    • Discount products – their creation, use, promotion<\/li>
    • Web presentation and other forms of e-advertising<\/li>
    • Creation of product packages<\/li><\/ul>\n\n\n\n

      Creating a portal<\/h3>\n\n\n\n

      Public forum to ensure information and open a professional discussion on current issues of Tourism.<\/p>\n\n\n\n

      Creation of professional analyzes to increase the quality of cross-border tourism<\/h3>\n\n\n\n
      • Trends in tourism in the Slovak Republic and the Czech Republic in comparison with the EU<\/li>
      • Analysis of satisfaction and needs of Slovak customers<\/li>
      • Analysis of satisfaction and needs of Czech customers<\/li><\/ul>\n\n\n\n

        The marketing campaign “Experiences without borders”<\/h3>\n\n\n\n

        Billboard campaign, radio spots, advertising in print media, web marketing<\/p>\n\n\n\n

        \"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

        The Liptov Cluster – Tourism Association, the Terchov\u00e1 Tourism Association and the Moravian-Silesian Tourism Cluster (KLACR) are implementing a project …<\/p>\n","protected":false},"author":2,"featured_media":29178,"parent":30195,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","_jf_limit_responses":"","footnotes":""},"class_list":["post-133855","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":{"vyhradny_obrazok":false,"second_feature_image":null,"search_top_keywords":""},"wpml_translations_detailed":{"sk":{"id":29182,"title":"U\u010diace sa regi\u00f3ny","url":"https:\/\/www.visitliptov.sk\/o-liptove\/uciace-sa-regiony\/","api_url":"https:\/\/www.visitliptov.sk\/en\/wp-json\/wp\/v2\/page\/29182","status":"publish","excerpt":"Klaster Liptov \u2013 zdru\u017eenie cestovn\u00e9ho ruchu, Zdru\u017eenie turizmu Terchov\u00e1 a Moravskoslezsk\u00fd klastr cestovn\u00edho ruchu (KLACR o.s.) realizuj\u00fa v r\u00e1mci Opera\u010dn\u00e9ho ...","content":"\n

        Klaster Liptov \u2013 zdru\u017eenie cestovn\u00e9ho ruchu, Zdru\u017eenie turizmu Terchov\u00e1 a Moravskoslezsk\u00fd klastr cestovn\u00edho ruchu (KLACR o.s.) realizuj\u00fa v r\u00e1mci Opera\u010dn\u00e9ho programu cezhrani\u010dnej spolupr\u00e1ce Slovensk\u00e1 Republika \u2013 \u010cesk\u00e1 republika 2007-2013 projekt s n\u00e1zvom: \u201eU\u010diace sa regi\u00f3ny\u201c spolu s marketingovou kampa\u0148ou \u201eZ\u00e1\u017eitky bez hran\u00edc\u201c.<\/strong><\/p>\n\n\n\n

        Projekt \u201eU\u010cIACE SA REGI\u00d3NY\u201c je financovan\u00fd z prostriedkov Eur\u00f3pskeho fondu region\u00e1lneho rozvoja, \u0161t\u00e1tneho rozpo\u010dtu a vlastn\u00e9ho spolufinancovania.<\/p>

        <\/p><\/blockquote>\n\n\n\n

        Celkov\u00e9 opr\u00e1vnen\u00e9 v\u00fddavky na realiz\u00e1ciu aktiv\u00edt Projektu predstavuj\u00fa sumu 387 912,48 \u20ac, z toho 308 909,27 \u20ac z Eur\u00f3pskeho fondu region\u00e1lneho rozvoja. Prij\u00edmate\u013e zabezpe\u010d\u00ed vlastn\u00e9 zdroje financovania Projektu vo v\u00fd\u0161ke 24 489,82 EUR. N\u00e1rodn\u00e9 spolufinancovanie zo \u0161t\u00e1tneho rozpo\u010dtu tvor\u00ed nie viac ako 40 759,10 EUR.<\/p>\n\n\n\n

        Inform\u00e1cie o projekte U\u010diace sa regi\u00f3ny<\/h2>\n\n\n\n

        Projekt \u201eU\u010cIACE SA REGI\u00d3NY\u201c spolufinancovan\u00fd Eur\u00f3pskou \u00faniou z prostriedkov Eur\u00f3pskeho fondu region\u00e1lneho rozvoja v r\u00e1mci Opera\u010dn\u00e9ho programu cezhrani\u010dnej spolupr\u00e1ce Slovensk\u00e1 Republika \u2013 \u010cesk\u00e1 republika 2007-2013. Hlavn\u00fdm cie\u013eom projektu je posilni\u0165 vz\u00e1jomn\u00fa v\u00fdmenu inform\u00e1ci\u00ed a kooper\u00e1ciu prostredn\u00edctvom vyu\u017e\u00edvania best practises k\u013e\u00fa\u010dov\u00fdmi akt\u00e9rmi cezhrani\u010dn\u00e9ho regi\u00f3nu v oblasti cestovn\u00e9ho ruchu. Projekt prispeje k zvy\u0161ovaniu vzdelanosti a postupn\u00e9mu zn\u00ed\u017eeniu miery nezamestnanosti v \u010desko-slovenskom prihrani\u010d\u00ed.<\/p>\n\n\n\n

        \u0160pecifick\u00e9 ciele projektu<\/h2>\n\n\n\n
        • Prekona\u0165 vz\u00e1jomn\u00e9 bari\u00e9ry informovanosti a prispie\u0165 k budovaniu u\u010diacich sa organiz\u00e1ci\u00ed na z\u00e1klade v\u00fdmeny sk\u00fasenost\u00ed a re\u00e1lnych pr\u00edkladov z praxe. <\/li>
        • Vytvori\u0165 st\u00e1lu platformu \u2013 verejn\u00e9 internetov\u00e9 f\u00f3rum na v\u00fdmenu sk\u00fasenost\u00ed a zdie\u013eanie inform\u00e1ci\u00ed. <\/li>
        • Vytvori\u0165 sie\u0165 akt\u00e9rov rozvoja cestovn\u00e9ho ruchu na oboch stran\u00e1ch hranice za \u00fa\u010delom bud\u00facej spolupr\u00e1ce a koordin\u00e1cie na \u00farovni turistick\u00fdch destin\u00e1ci\u00ed <\/li>
        • Cielen\u00e9 zv\u00fd\u0161enie informovanosti medzi prihrani\u010dn\u00fdmi regi\u00f3nmi prostredn\u00edctvom spolo\u010dn\u00fdch marketingov\u00fdch kampan\u00ed zo zameran\u00edm na n\u00e1v\u0161tevn\u00edkov spoza hran\u00edc.<\/li><\/ul>\n\n\n\n

          Aktivity projektu U\u010diace sa regi\u00f3ny<\/h2>\n\n\n\n

          S\u00e9ria workshopov a \u0161kolen\u00ed na t\u00e9my podpory riadenia cestovn\u00e9ho ruchu<\/h3>\n\n\n\n
          • Destina\u010dn\u00fd mana\u017ement a marketing <\/li>
          • Rezerva\u010dn\u00e9 syst\u00e9my a ich uplatnenie <\/li>
          • Z\u013eavov\u00e9 produkty \u2013 ich vytv\u00e1ranie, pou\u017e\u00edvanie, propag\u00e1cia <\/li>
          • Web prezent\u00e1cia a in\u00e9 formy e-reklamy <\/li>
          • Tvorba produktov\u00fdch bal\u00edkov<\/li><\/ul>\n\n\n\n

            Vytvorenie port\u00e1lu<\/h3>\n\n\n\n

            Verejn\u00e9 f\u00f3rum na zabezpe\u010denie informovanosti a otvorenie odbornej diskusie o aktu\u00e1lnych probl\u00e9moch Cestovn\u00e9ho ruchu.<\/p>\n\n\n\n

            Tvorba odborn\u00fdch anal\u00fdz na zvy\u0161ovanie kvality cezhrani\u010dn\u00e9ho turizmu<\/h3>\n\n\n\n
            • Trendy cestovn\u00e9ho ruchu v SR a \u010cR v porovnan\u00ed s E\u00da <\/li>
            • Anal\u00fdza spokojnosti a potreby z\u00e1kazn\u00edkov SR <\/li>
            • Anal\u00fdza spokojnosti a potreby z\u00e1kazn\u00edkov \u010cR<\/li><\/ul>\n\n\n\n

              Marketingov\u00e1 kampa\u0148 \u201eZ\u00e1\u017eitky bez hran\u00edc\u201c<\/h3>\n\n\n\n

              Bilboardov\u00e1 kampa\u0148, r\u00e1dio spoty, inzercia v printov\u00fdch m\u00e9di\u00e1ch, web marketing<\/p>\n\n\n\n

              \"\"<\/figure>\n","featured_media":29177,"featured_media_url":"https:\/\/www.visitliptov.sk\/wp-content\/uploads\/2019\/03\/uciace-sa-regiony-600x324.jpg","images_gallery_urls":[],"fotka_1_url":null,"fotka_2_url":null,"fotka_3_url":null,"fotka_4_url":null,"fotka_5_url":null,"fotka_6_url":null,"fotka_7_url":null,"fotka_8_url":null},"en":{"id":133855,"title":"Learning regions","url":"https:\/\/www.visitliptov.sk\/en\/about-liptov\/learning-regions\/","api_url":"https:\/\/www.visitliptov.sk\/en\/wp-json\/wp\/v2\/page\/133855","status":"publish","excerpt":"The Liptov Cluster – Tourism Association, the Terchov\u00e1 Tourism Association and the Moravian-Silesian Tourism Cluster (KLACR) are implementing a project ...","content":"\n

              The Liptov Cluster - Tourism Association, the Terchov\u00e1 Tourism Association and the Moravian-Silesian Tourism Cluster (KLACR) are implementing a project entitled \u201cLearning Regions\u201d within the Operational Program of Cross-Border Cooperation Slovak Republic - Czech Republic 2007-2013 together with the marketing campaign \u201cExperiences without borders \u2019.<\/strong><\/p>\n\n\n\n

              The \"LEARNING REGIONS\" project is funded by the European Regional Development Fund, the state budget and its own co-financing.<\/p><\/blockquote>\n\n\n\n

              The total eligible expenses for the implementation of the Project activities amount to \u20ac 387,912.48, of which \u20ac 308,909.27 from the European Regional Development Fund. The Beneficiary will provide its own sources of financing for the Project in the amount of EUR 24,489.82. National co-financing from the state budget amounts to no more than EUR 40,759.10.<\/p>\n\n\n\n

              Information about the Learning Regions project<\/h2>\n\n\n\n

              Project \"LEARNING REGIONS\" co-financed by the European Union from the European Regional Development Fund under the Operational Program for Cross-Border Cooperation Slovak Republic - Czech Republic 2007-2013. The main goal of the project is to strengthen the mutual exchange of information and cooperation through the use of best practices by key actors in the cross-border region in the field of tourism. The project will contribute to increasing education and gradually reducing the unemployment rate in the Czech-Slovak border.<\/p>\n\n\n\n

              Specific objectives of the project<\/h2>\n\n\n\n
              • Overcome mutual barriers of information and contribute to building learning organizations based on the exchange of experiences and real examples from practice.<\/li>
              • Create a permanent platform - a public internet forum for exchanging experiences and sharing information.<\/li>
              • Create a network of tourism development actors on both sides of the border for future cooperation and coordination at the level of tourist destinations<\/li>
              • Targeted awareness-raising between border regions through joint marketing campaigns targeting visitors from across the border.<\/li><\/ul>\n\n\n\n

                Learning regions project activities<\/h2>\n\n\n\n

                A series of workshops and training on the topics of tourism management support<\/h3>\n\n\n\n
                • Destination management and marketing<\/li>
                • Reservation systems and their application<\/li>
                • Discount products - their creation, use, promotion<\/li>
                • Web presentation and other forms of e-advertising<\/li>
                • Creation of product packages<\/li><\/ul>\n\n\n\n

                  Creating a portal<\/h3>\n\n\n\n

                  Public forum to ensure information and open a professional discussion on current issues of Tourism.<\/p>\n\n\n\n

                  Creation of professional analyzes to increase the quality of cross-border tourism<\/h3>\n\n\n\n
                  • Trends in tourism in the Slovak Republic and the Czech Republic in comparison with the EU<\/li>
                  • Analysis of satisfaction and needs of Slovak customers<\/li>
                  • Analysis of satisfaction and needs of Czech customers<\/li><\/ul>\n\n\n\n

                    The marketing campaign \"Experiences without borders\"<\/h3>\n\n\n\n

                    Billboard campaign, radio spots, advertising in print media, web marketing<\/p>\n\n\n\n

                    \"\"<\/figure>\n","featured_media":29178,"featured_media_url":"https:\/\/www.visitliptov.sk\/wp-content\/uploads\/2019\/03\/uciace-sa-regiony-600x324.jpg","images_gallery_urls":[],"fotka_1_url":null,"fotka_2_url":null,"fotka_3_url":null,"fotka_4_url":null,"fotka_5_url":null,"fotka_6_url":null,"fotka_7_url":null,"fotka_8_url":null}},"_links":{"self":[{"href":"https:\/\/www.visitliptov.sk\/en\/wp-json\/wp\/v2\/pages\/133855"}],"collection":[{"href":"https:\/\/www.visitliptov.sk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.visitliptov.sk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.visitliptov.sk\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.visitliptov.sk\/en\/wp-json\/wp\/v2\/comments?post=133855"}],"version-history":[{"count":0,"href":"https:\/\/www.visitliptov.sk\/en\/wp-json\/wp\/v2\/pages\/133855\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.visitliptov.sk\/en\/wp-json\/wp\/v2\/pages\/30195"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.visitliptov.sk\/en\/wp-json\/wp\/v2\/media\/29178"}],"wp:attachment":[{"href":"https:\/\/www.visitliptov.sk\/en\/wp-json\/wp\/v2\/media?parent=133855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}